Southwest Pure Water

Here at Southwest PURE Water we are locally owned and operated and proud to carry the best products at the absolute lowest price guaranteed!  We have superior knowledge of the hard, mineral-laden water that the El Paso municipal water systems provide into our homes and businesses makes our company a perfect match for all your PURE soft water needs.  We can provide you with solutions to fix your well or municipal water problems for residential or commercial properties with our Puronics water treatment and filtration systems. Our team has been thoroughly trained on every system and will be able to help you decide which one will provide you with crystal clear drinking water for many years to come.

We are an authorized dealer for Puronics Products which are 100% USA Made in California with the best warranty in the business with a Limited Lifetime Warranty and a Two Million Gallon Guarantee which means that for a family of four you will NOT have to change the media in the soft water tank for 20 years! That is the best in the industry! Our Chlorostatic® water softeners are tested and certified by the WQA to NSF/ANSI 42 for chlorine reduction. They are also certified to NSF/ANSI 44 for reduction of hardness, barium, radium 226/228 and strontium, and NSF/ANSI 372 for “lead-free” compliance.

We are also strong believers of Service after the Sale and that is why we also provide you with two free yearly checks.  For the first two years we will sanitize your brine tank and check your water softener and calibrate it to ensure that it is operating effectively and efficiently as it was designed too.

We also install your entire system from our Master Plumber as we do not use ‘installers’.  We also provide you with a year’s supply of salt pellets so that you won’t have to worry about a thing for an entire year.

We provide you with Five Years of Free PURE & Gentle Soap so that you may further enjoy your PURE conditioned water.

As we stated before we pride ourselves on ensuring that we are helping families with their PURE soft water needs so we have an Apples to Apples Guarantee which means that if you find a lower price quote for a comparable proprietary system we will beat that quote by 10%.

Call and join the Southwest PURE Water family today! (915) 440-PURE.

You’ll be glad you did!

Our Mission

To provide top-quality water treatment solutions for people and businesses.

Soft and silky skin and hair

Food tastes better

Dishes are cleaner

Better tasting beverages